Inspired Stunts (page 6; unnumbered in the original)
The next page in the SHOCK promotional book gives TV programmers suggestions on how to promote the package to potential sponsors and news-people. You are urged to have a party at your studio or a haunted house. (Yeah, good luck trying to find a haunted house!) "Ghoulish props" include masks and daggers on the walls, a coffin, and....
Your buffet supper should be "ghouled-up" with a witch serving meat balls from a steaming cauldron.
Bottles labeled poison, bowls of aspirin and milltown, and a bucket of ketchup labeled "BLOOD" should be placed at convenient spots for the use of your guests.
Masked waiters, horror-inspired door prizes -- such as daggers, nooses, etc., and a public address system emitting weird sounds should add to the creepy atmosphere.
Then come the "inspired stunts" for your guests, such as:
The lights go out -- a scream is heard -- and a "spider-woman" dressed in a long, sleek, black gown enters the studio with a lighted candle.
A shot is heard -- a weird character staggers in with a knife in his back, and falls cold in the middle of the room. He is nonchalantly carried out by two waiters.
Men dressed in Frankenstein's monster make-up, converge on the room.
The day after these stunts it's recommended that you send your guests a bottle of smelling salts and a note asking them if they have recovered!